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We help you make the right decisions faster.

Research. Plan. act.

We are a boutique market research and design thinking agency, working to grow businesses in Latin America.

about us

Good research defines the way forward

What do we solve in each research stage?

What do we solve in each research stage?

Click on the research stages below to see some of the common questions we answer:

What are the critical questions I should be asking?

Is there a space for me in Latin America? Where?

What is my total addressable market?

What is the regulatory environment for my business?

Who are the key stakeholders in the sector I am targeting?

What are the supply chain processes and particularities?

Which is the best channel to market?

What are the most relevant trends in my target sector?

How can I adapt my value proposition to Latin America?

Which are the pain points and areas for improvement in my customers journey?

What is my best offering for this market?

How do customers see my products and services? How do they see my competitors?

And so, what’s next?

How do I turn all that I have learned into an action plan?

Where should I place my resources?

How to prepare for the short, medium, and long term?

We use design thinking tools to plan the next steps together and get the ball rolling.

What is in our toolbox?

What is in our toolbox?

Desk research and data collection

Start building a clear picture of the scenario. Some of the sources we first look at include: Trade and governmental data, journalism, research agencies, key opinion leaders, social media channels.

Data dashboards and visualization

Make sense of complex data with engaging visuals and easy to update data dashboards for business intelligence. 

In-depth-interviews with industry experts

Meet the people who make the market. Map the supply chain, qualify stakeholders, challenge assumptions, test ideas, and define the best approach to this market.

Surveys and mystery shopper

Get a comprehensive view of current and prospect customers. Delve into
 pricing, branding, messaging, competitors, macrotrends, and monitor go-to-market execution. 

Focus groups and cultural dive ins

Understand the rationale behind the market and customers behavior. Observe and collaborate with stakeholders to improve concepts and gain fresh insights.

Design thinking
workshops

Turn your insights into an action plan. Magic happens when you put insights and decision makers in the same room, that is why we start and finish our projects with design thinking sessions.

Our reach

Our reach

We are a team of experienced researchers, business internationalization specialists, and design thinkers.

 
 
 
 
 
 
 
São Paulo is our base, but we like to work close to the sectors we research.

We have a diverse network of local partners that keeps growing with the specialists we meet through our projects.

Shaflian Islami @LottieFiles

Bring your ideas to us

Let us know about your objectives and challenges in Latin America.

Contact Us